A Message to Believe In -The Power of ‘We”

In a world that's just full of noise and competition, there's one thing that really stands out: A Message to Believe In. But this isn't about the usual ads or marketing tricks. It's all about creating a rallying cry that connects with everyone, not just one person. We're talking about crafting a message that's so strong it unites folks, sparks movements, and makes a real difference—without needing tons of fans, a big budget, or fancy resources.

This idea is the backbone of Rebel Collaboration and it's one of the secrets that helped the Lady Rebel Club® and the #NoMoreHiding campaign shine. But first, let’s see why this approach is not just unique but also transformative.

Why a Rallying Cry for Everyone is UniqueWhen I worked in brand and strategy, which seems like a lifetime ago, I saw a pattern with founders and changemakers - something I named "Three Me Syndrome". Most of us have had it at some point - it means we focus too much, as the business owner, on what we like, need and want versus looking at it from a customer perspective. It was a common problem we had to solve for clients and usually where we had to begin.Flipping that paradigm in general will do wonders for your business. 

Then, for some of us... we need more than even a brilliant brand message. Why?Most traditional messages are all about the individual—trying to persuade, convert, or build brand loyalty. But a Message to Believe In is different. It’s not about selling something. It's about bringing people together. It speaks to a shared identity, common struggles, or a collective goal.

When done right, this kind of message can:

1. Make audiences feel like they're part of a community.It’s no longer just one person buying one thing; it’s about people feeling linked through shared beliefs—real people on a collective journey.

2. Not brand advocates but active champions.They don’t just purchase or support—they help spread the word, amplify the message, and champion the cause. This isn't about creating brand advocates - it's about believing in something bigger than any one person and having that connection to the cause you believe in.

3. Change the focus from ‘me’ to ‘we’.It gives people a sense of being part of something bigger than themselves. Of belonging. Everyone wants to feel like they belong to something. 

4. Not "me" but "us". Looking at it in reverse, another massive struggle for founders and changemakers can be being the "face" of the business or mission. Of having to rely on our stories only, making everything feel about us and the strain, anxiety and worry that can cause. I went through it! Yet when I changed the message from "me" to "us", everything changed, and I have been able to do things I never thought I would, like public speaking, magazine and TV appearances and building global relationships.When we remove the pressure to be at the centre of it all, we create room for other people to join us and be part of the mission, the dream and the collective impact. And there is a quiet strength in fighting for something greater than yourself.

This approach flips the old idea that you need to start with:

- A giant audience or following

- A load of cash or resources

- That the focus has to be on you and you alone

Why So Many Change-Makers Struggle with Their Messages

For many people on a mission—like entrepreneurs and organizations—getting their message right can feel tricky. But it's not because they don’t care or lack passion—it’s usually because they’re just going about it the wrong way.

Let’s break it down for four key groups and why it can feel tough:

Changemakers

Changemakers often have tons of passion, but it can work against them when they approach their messaging from an individualistic viewpoint. Instead of linking it with the wider community, they focus on their own vision or goals.

The Issue:

- They struggle to turn their passion into a shared cause.

- Their message highlights what they want instead of what the community needs or believes in.

The Fix:

- Switch from“This is my vision”to“This is our dream (or fight, whichever suits your cause and community best).”

- Make the message about the shared struggle, not just the personal mission or about the shared dream of what can be, not just what you hope the world will be.

Example: The #NoMoreHiding campaign strikes a chord because it addresses a shared struggle many face. It's not just about Lady Rebel Club® or WE ROAR Magazine's vision—it’s about the pain, the fight, and the victories of everyone who’s ever been made to feel like they need to hide part of themselves. 

Tech for Good Founders

Tech for good founders often develop awesome ideas that genuinely solve problems. But they typically struggle to keep loyal fans even after a successful beta. Why? Because folks don’t stick around just for the features—they stay for the community and shared beliefs.

The Issue:

- Messaging usually revolves around features, not the collective identity or purpose.

- They treat their users like customers instead of part of a movement.

The Fix:

- Shift from“This is what our tech does”to“This is how we’re changing the world together.”

- Create a story that ties the tech to a bigger cause, helping users feel they’re part of something meaningful.

Example: Think of a tech platform not just highlighting its features but building a movement around its purpose. That’s the strength of a message that resonates with a shared cause.

Business for Good Founders & Impact-Driven Entrepreneurs

These founders want to achieve amazing things with their ventures. They dream of making a change but can struggle to connect their vision with their audience. Their messaging can feel scattered since they haven’t merged their mission with what their crowd cares about yet. 

The Issue:

- Their message focuses on what the business does rather than the change they hope to make with their community.

- They talk to customers, not with them. It needs to be a shared conversation, something that they care enough about to join in.

The Fix:

- Change from“This is what we sell”to“This is the impact we’re creating together.”

- Help customers feel like they’re helping shape the impact, not just making a purchase or build your dream.

Example: Lady Rebel Club® and WE ROAR Magazine™ don't say, "Hey, look at what we want the world to be like and help us make our dream real!". Instead, we invite our community to join in on a movement that challenges societal norms, which they are helping to shape and build. They see themselves in the message, so people feel more like champions than brand advocates. It's not about the brand, it's not transactional - it's emotional. It's about what we are building, growing and doing together. And that's a huge difference.

Non-Profits & Charities

Smaller nonprofits and charities can have a tough time keeping support. Why’s that? Because they often focus more on fundraising than on building a collective movement.

The Issue:

- Their messaging feels transactional—“Donate to us” or “Support us”—instead of transformational.

- They haven’t given people a reason to feel part of the movement.

The Fix:

- Change the story from“Help us reach our goal”to“Join us in this cause, dream or fight.”

- Encourage donors and supporters to feel part of something bigger than the money or time they can give.

Example: The #NoMoreHiding campaign isn’t just “supporting” WE ROAR Magazine™—it’s about joining the fight for visibility, authenticity, empowerment and autonomy in the "how" they do it. 

Case Study: The #NoMoreHiding Campaign

The Lady Rebel Club®’s #NoMoreHiding campaign is a shining example of a rallying cry done right. It wasn’t just put together for branding or marketing. It was born out of a real need to challenge societal norms that force neurodivergent and disabled folks to hide who they really are. I lived this message for years. Actually, most of my life I hid. And so have most of our community in one way or another. That's the point.

This message hit home because:

- It connects with a shared struggle that many face but rarely discuss.

- It invites people not just to support but to own and live it, in whatever way suits them.

- It builds a community instead of just an audience, turning passive viewers into active champions.

The result? Media attention, partnerships, global collaborations, awards, and most importantly—a growing community that feels valued and empowered.

Wrapping It Up: Changing How We Rally Together

If you’re fed up with growing an audience, raising funds, or making an impact, the issue may not be what you’re offering. It's about how you ask others to join you on the journey. A Message to Believe In Isn't just about you—it’s about a shared identity, a common struggle, and a movement for change.

Ready to start a movement? Shift your message from “Look at us” to “Join us.” Create a rallying cry that connects with the collective, and you won’t need loads of cash or followers. You’ll have something much more potent: a community that believes. 

Because when people believe in the message, they don’t just buy—they belong. And that changes everything. 💥

Connect with WE ROAR Magazine to be part of our global positive-change platform - email: submissions@weroarmagazine.com Want to collaborate differently? Reach out to teamrebel@ladyrebelclub.com.

And if you want to work with Jennifer on your Message to Believe In, reach out to jennifer@amessagetobelievein.com.